So, where do we begin? At AdAsia, we’ve moved several steps closer to provide Asia with greater safety and transparency across the advertising ecosystem and more innovative ways to reach audiences.
Back in March, we made our first foray into digital-out-of-home (DOOH) advertising, providing media buying and measurement capabilities to marketers looking to reach Thai audiences. Get ready though, as we’re looking to scale this into more markets in Asia!
Right now, the AdAsia Digital Platform provides marketers with the ability to activate, manage and track advertising across desktop, mobile and DOOH screens. Some pretty nifty work has gone into improving the platform to meet the needs of today’s marketer.
On the same topic, we partnered up with Adloox to launch our first-ever whitepaper: The Marketer’s Guide to Video Advertising in Asia. If you haven’t already checked it out, head over here to get a copy.
At the other end of the advertising chain, we added new features to the AdAsia360 platform, providing an assistant to online publishers to grasp a 360-degree view of their yield. In fact, over 1,000 publishers across Asia are using the platform today!
Rounding up the year, we signed a partnership with Wootag, enabling marketers and publishers all over Asia to make use of interactive video ads. Also, we teamed up with Customer Data Platform provider, Treasure Data, to deliver the first-ever DataFuture Bangkok to help marketers better grasp today’s barrage of data.
It’s been such a fulfilling year at AdAsia, and we can promise you that next year will be even better. Stay tuned!