Manage team at media agency; direct team on tactical execution of program across all lines of business, inclusive of budget management, optimization, bid strategies, measurement, etc.
Manage digital performance campaign inclusive of Facebook, Google, App... and social media
Develop test and learn opportunities: Maximizing conversions by devising cutting edge Campaign structure, Ad Copies and conversion optimization.
Ensure measurement tactics are executed flawlessly with a clear and effective reporting structure
Look for opportunities to include new technologies and innovative tactics within the program; continuously monitor industry trends, technologies and standards for campaign learnings
Work closely with internal media team members and counterparts across Marketing to ensure that program strategy is in line with broader KPIs and advertising/line of business objectives.
Collaborate across internal disciplines to create a strong linkage with Content, Social and other Channel strategies.
You will manage a team of performance marketing specialists and help to identify, support and build key capabilities and skill sets needed to meet our business and performance marketing objectives
You will work closely with the commercial and sales teams to ensure close coordination between partner media agencies on their digital marketing campaigns
Work closely with Brand, CRM and Organic Performance teams to plan, strategize and execute on a broader, integrated marketing level
Conduct frequent competitive analysis
Leverage data and analytics insights as a key driver of ongoing program strategy (optimization plans, integration of audience segmentation capabilities, test and learn agendas, etc.)
Building scalable multi-touch programs and campaigns that span not only online but also offline channels. In doing this, the Performance Marketing Manager employs the use of online ads such as Adwords, SEO, radio, email marketing, and content syndication. The Performance Marketing Manager also plays a key role in the planning and management of SEM, Email Marketing, and so forth
Support teams and implement other tasks as assigned
Who You Are
At least 3-year experience working in agencies in the same position.
Significant experience in professional client relationship management
Strong leadership skills
Full awareness of creative processes and techniques – including digital platforms
Strong communication, presentation, negotiation and interpersonal skills.
Good strategic thinking and analytical and listening skills.
Why You'll Love It
Performance Review ( 2 times per year )
Performance Bonus ( 1 time per year from 0.5-month to 3-month salary amount )
Annual Paid Leave (15 days)
Quarterly, Annual MVP Awards (prizes up to 8,000USD)
Macbook to be provided
Work in professional and dynamic environment
Good chance to explore new trends in a digital market
Opportunity to learn most advanced advertising technology platforms
No fixed day for promotion - Perform well and get promoted anytime!
Reach out today for a demo of AdAsia,
or to discuss custom strategies and solutions for your campaigns.