Manager, Performance Marketing Manager

Ho Chi Minh City

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What You'll Do

  • Manage team at media agency; direct team on tactical execution of program across all lines of business, inclusive of budget management, optimization, bid strategies, measurement, etc.
  • Manage digital performance campaign inclusive of Facebook, Google, App... and social media
  • Develop test and learn opportunities: Maximizing conversions by devising cutting edge Campaign structure, Ad Copies and conversion optimization.
  • Ensure measurement tactics are executed flawlessly with a clear and effective reporting structure
  • Look for opportunities to include new technologies and innovative tactics within the program; continuously monitor industry trends, technologies and standards for campaign learnings
  • Work closely with internal media team members and counterparts across Marketing to ensure that program strategy is in line with broader KPIs and advertising/line of business objectives.
  • Collaborate across internal disciplines to create a strong linkage with Content, Social and other Channel strategies.
  • You will manage a team of performance marketing specialists and help to identify, support and build key capabilities and skill sets needed to meet our business and performance marketing objectives
  • You will work closely with the commercial and sales teams to ensure close coordination between partner media agencies on their digital marketing campaigns
  • Work closely with Brand, CRM and Organic Performance teams to plan, strategize and execute on a broader, integrated marketing level
  • Conduct frequent competitive analysis
  • Leverage data and analytics insights as a key driver of ongoing program strategy (optimization plans, integration of audience segmentation capabilities, test and learn agendas, etc.)
  • Building scalable multi-touch programs and campaigns that span not only online but also offline channels. In doing this, the Performance Marketing Manager employs the use of online ads such as Adwords, SEO, radio, email marketing, and content syndication. The Performance Marketing Manager also plays a key role in the planning and management of SEM, Email Marketing, and so forth
  • Support teams and implement other tasks as assigned

Who You Are

Why You'll Love It

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