Senior Executive, Media Planner

Ho Chi Minh City

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What You will Do:

  • Identify core media ideas for the brand/campaign, based on media research and client understanding
  • Create media recommendations/proposals based on user insights and the media landscape to best meet client objectives
  • Create cost proposals based on clear rationale and research
  • Execute and manage the execution of plans with team members to ensure quality control
  • Ensuring all media KPIs are met
  • Ensure the profitability of each project and individual project components
  • Work with internal teams (account, planning, creative, influencers/KOL) to ensure project deliverables and timeline
  • Update manager and internal teams on project status, together with insights and recommendations
  • Couch junior team members on media planning 

Who You Are

  • Bachelor’s degree (communications, marketing, advertising, or media preferred)
  • 2+ years of experience in digital media planning
  • Strong understanding of all media types, with a strong focus on digital
  • Robust team management, verbal and written communication skills
  • Proficiency in Microsoft Excel, Power Point and Word
  • Knowledge of 3 rd party research and management systems tools: comScore, Nielsen, IMS, etc.
  • Knowledge of programmatic advertising and 3 rd party ad serving
  • Strong presentation and communication skills
  • Strong business acumen

Why You'll Love It

Reach out today for a demo of AdAsia,
or to discuss custom strategies and solutions for your campaigns.

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