#TeamAdAsia: Krittaya Natkaew (Toffy) (Senior Graphic Designer)


Being a technology company doesn’t mean that we lack in creativity! In this edition of #TeamAdAsia, Toffy, part of the design team in Thailand, is the perfect person to talk to about all that:

Toffy AdAsia Holdings 2

Hello everyone! I’m Toffy, with the creative team in AdAsia. I was born in Bangkok, Thailand. Most of my friends call me Toffybodyslam. This isn’t because I attack people! Bodyslam is the name of my favourite Thai rock band.

I think it’s quite fitting that I’m doing design. Creativity and imagination have always been big parts of my life. When I was a kid I wanted to grow up to be a footballer for Manchester United! That’s so many layers of impossible, it required a powerful imagination to think up! ?

Making the Intangible, Tangible

My dreams became more realistic over time, and I developed a strong interest in writing and design. I just love the concept of communication, and I’m always trying to pass on the thoughts and creativity in my head through the power of text and images. I’m at my happiest when I’m able to create something that successfully conveys my imagination!

Of course, that’s not what happens all the time. When you work in design, it’s important to recognize that what’s best for you might not be best for everyone else. The person you’re designing for also has to be on board with what you come up with. Your ‘successful’ idea is actually unsuccessful if no one else likes it or it doesn’t serve its intended purpose. Designing for the end user is key!

Hard Work & Good Times

Because of this, communication is very important. Everybody is unique in their own ways, and aligning thoughts and feelings requires good and clear communication. Time management is another valuable skill to have, particularly so in a fast-paced startup environment. A lot is going on all the time.

It can be tough work, so I’m lucky that I have such great co-workers. If I could use one word to describe the environment, it’s ‘share’. Everyone is so happy and willing to share their experience and knowledge. We share everything here: work, life and of course food. I’ve learned so much about design and the digital industry, and AdAsia Holdings really is more of a home than an office. Everyone is like family to me. ?

Creativity Refueling

In my free time, as you might be able to guess, I like lots of creative things. Books, movies, and music are what fills my leisure hours. Music, especially. Music makes my world go round and it has inspired me and accompanied me my whole life, through the good times and the bad – a good song really resonates within your body.

All in all, I think I’m in a good place! It’s a very busy space, but also a very warm one. It gives me the perfect platform to keep improving all my skills as a professional. This is very important to me; I don’t think we should ever stop learning, no matter how experienced we may be.

Thank you for reading, and I hope you enjoy the Bodyslam song I recommended above! ?

Toffy AdAsia Holdings