[Japan] AdAsia Holdings works with East Japan Railway Company Limited (JR-East) to test and develop DOOH solutions


Digital-out-of-home (DOOH) solution trial at JR Omiya station in Japan to start in December 2018

AdAsia Holdings, an AnyMind Group company and an AI-solutions provider in the advertising space, has started work with East Japan Railway Company Limited in Japan, as part of the “JR East Startup Program 2018” project. The project involves a trial period to power the out-of-home advertising at JR Omiya Station from 3 December 2018.

Together with motionloft,Inc, a computer-vision based sensor technology company, AdAsia Holdings will leverage develop dynamic DOOH solutions to serve, test and measure the effectiveness of advertising, based on attributes including user data, actual view rate and sale attribution.

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