Press Release: CastingAsia launches CastingAsia Marketplace, new structure and logo

2018.01.11


New product structure to provide marketers with more specialized resources

 

CastingAsia Official 2018 WBG


CastingAsia, part of the
AnyMind Group and an AI-focused marketing technology company, has announced today the launch of CastingAsia Marketplace, a platform addition that connects micro-influencers with brands.

Following the recent company restructuring, CastingAsia is now a standalone business under the AnyMind Group and houses the following platforms and team:

  • CastingAsia Platform – an AI-driven influencer marketing control panel that leverages on computer vision, natural language processing and deep learning to drive smart matching, engaging, influencer relationship management, reporting and fraud detection
  • CastingAsia Marketplace – an efficient, scalable and trustable performance-based marketplace that connects micro-influencers to brands
  • CastingAsia Engagement – a managed service solution that provides marketers with local and regional influencer marketing expertise and campaign execution

“The new platform differentiation allows us to provide both marketers and influencers with more specialized resources,” said Kosuke Sogo, CEO and co-founder of AnyMind Group. “With CastingAsia Marketplace, marketers will have access to thousands of micro-influencers, providing exciting scale to influencer marketing campaigns at the grassroots level.”

Shingo Hayashi takes the newly created role of Regional Head, CastingAsia. Reporting to Kosuke Sogo, Hayashi is tasked with leading overall product and business strategy and growth of the CastingAsia platform. “We currently have a base of over 10,000 influencers and micro-influencers, and we’re aiming to grow this five times to 50,000 by the end of the year. This will make us the fastest-growing and largest influencer marketing platform in Asia,” said Hayashi.

The CastingAsia Engagement team is located across 10 offices in nine countries, and marketers and influencers are able to receive local support and best practices for influencer marketing campaigns.

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